Press

DALLAS, Texas, September 26, 2011 – Local Mommy Blogger and Social Media consultant, Trista Perot, is one of a handful of guests chosen nationally to attend a live taping of The Martha Stewart Show – and report on it by tweeting and blogging in real-time.

Always on the cutting edge of media trends, The Martha Stewart Show ran a promotion to lure prominent bloggers to be their viral voice during a highlight week of their season, Craft Week. Asking only that these special writers relay their experience to their audience as it happens, what else is up the lifestyle diva’s sleeve is a highly guarded secret. “All I was told was that we’ll be well-taken care of,” a grinning Perot says.

That’s more than enough for this long-time fan. After seeing a call for entries on the Martha Stewart Facebook FanPage, Perot submitted herself and was chosen based on the elements of her essay and social media savvy.

Perot has been a blogger and social media consultant since early 2010. While she authors, designs and maintains a number of blogs, the site that scored her the seat at Martha’s show was her MommyUpgrade. “I’m trying to be a better mom, one crazy project at a time,” is the blog’s honest motto. “MommyUpgrade” features craft and food projects that she and her now-three year old complete together. A departure from many craft blog sites, Perot gives the project play-by-play from the pre-school perspective. Professing to “releasing her inner Martha,” the end-result often turns out less than perfect, but the feel-good moral of the story is that making the memory is what’s really important.

Perot a compulsive social media user as well. Driven to “check-in,” post status updates and tweet throughout each normal day, Perot vows to fulfill her call of duty by tweeting the behind-the-scenes experience with the hashtag #RoadToMartha during and up to the live taping.

The show airs on Wednesday, October 5th at 10 a.m. You can learn more about how Perot was chosen, follow the fun in real time on Twitter @tperot and @mommyupgrade, and get pre- and post show information on her blogs MommyUpgrade and MyPerceptionMyReality.

About TristaPerot

Perot’s social media clients know her through TPG Business Services, established in 2000, and whose expertise is in specialized marketing projects including web presence management, content development and business transfer.

About The Martha Stewart Show

The seventh season of the Emmy Award-winning daily, “how to” series, The Martha Stewart Show began September 26th and airs exclusively on the Hallmark Channel. Martha Stewart Living Omnimedia and its expansive multimedia and merchandising portfolio is the creative vision of Stewart herself. MSLO’s media offerings encompass award-winning magazines such as Martha Stewart Living and Martha Stewart Weddings; innovative websites, including marthastewart.com, and digital apps; Martha Stewart Living Radio on SIRIUS/XM Channel 110; and best-selling books like Martha Stewart’s Cooking School, Martha Stewart’s Encyclopedia of Crafts and Martha Stewart’s Homekeeping Handbook.

Contact Trista Perot at 972.243.4488

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